Chinese Wall Decor Brand Jiayi Wall Art Shines at Malaysia's ONEWARE Expo

KUALA LUMPUR, Malaysia – September 2, 2025 – Jiayi Wall Art, a leading Chinese provider of innovative home decor solutions, made a significant impact at the Malaysia International Hardware Technology Exhibition (ONEWARE), held from August 27 to 29, 2025, at the Kuala Lumpur World Trade Centre. Showcasing its star product—self-adhesive wallpaper—the company captivated numerous attendees and successfully engaged with dozens of potential clients from across Southeast Asia, marking a robust step in its international expansion strategy.

A Showstopper: Innovation Addressing Industry Pain Points

The ONEWARE exhibition, a premier trade fair for the hardware, tools, and building technology sectors in Southeast Asia, gathered top industry brands and professional buyers. Jiayi Wall Art's booth emerged as a key highlight. The company's focus on its Peel and Stick Self-Adhesive Wallpaper, renowned for its "no glue, instant application, and easy removal" features, effectively addressed the longstanding inefficiencies, mess, and inflexibility associated with traditional wallcoverings.

Throughout the event, professional visitors, including building material distributors, interior designers, and property developers, showed keen interest. Many experienced a hands-on demonstration, applying sample products and praising the material's strong adhesion, user-friendly application, and diverse range of stylish patterns.

A local building material wholesaler from PENANG commented, "This product revolutionizes our concept of wall decoration. It significantly simplifies inventory and installation processes, offering unprecedented convenience for our customers' home renovation or upgrade projects. This is exactly what the market needs right now." 

Fruitful Outcomes: Building Bridges into the Southeast Asian Market

The participation yielded results that exceeded the company's expectations. Through in-depth discussions with dozens of high-quality potential clients, the Jiayi Wall Art team not only gathered invaluable first-hand market feedback but also began establishing a potential distribution network across Malaysia and the broader region. The prospective collaborations discussed ranged from regional distribution and bulk purchasing to OEM partnerships.

"We are thrilled with the platform the ONEWARE exhibition provided to showcase our products on an international stage," stated the Overseas Market Director for Jiayi Wall Art at the event. "The enthusiastic response confirms our belief that the global market, especially dynamic emerging regions like Southeast Asia, has a substantial demand for smart, eco-friendly, and user-friendly home improvement solutions. This success greatly boosts our confidence in expanding our overseas business."

Looking Ahead: Leading the New Wave in Wall Decor

By participating in ONEWARE, Jiayi Wall Art demonstrated not only the innovative strength of Chinese manufacturing but also promoted a new philosophy in home beautification. The company is confident that the trend towards convenience, sustainability, and personalization, embodied by its self-adhesive wallpaper, represents the future of home decor.

With follow-up actions already underway regarding the contacts made at the show, Jiayi Wall Art is actively preparing for the next steps, including sample shipments and detailed partnership discussions, aiming to swiftly introduce its products to the wider Southeast Asian market.

About Jiayi Wall Art:

Jiayi Wall Art is a company dedicated to the design, development, and sales of innovative wall decor products. Its core product, self-adhesive wallpaper, is known for being eco-friendly, easy to install, and removable without damaging walls. The products are exported to numerous countries and regions worldwide. The company is committed to providing global consumers with a simpler, faster, and more enjoyable home beautification experience, empowering everyone to effortlessly create their ideal living space.